The new store concept at Ingolstadt Village delivers a future-oriented retail space for Rituals, meeting growing customer demand while addressing the requirements of modern retail operations.

More Space for a Strong Retail Concept

The primary objective of the project was the consistent implementation of the new Rituals Outlet+ concept alongside a significant expansion of the sales area.

The solution: an almost doubled footprint, providing 168 m² of retail space complemented by 130 m² of back-of-house areas. The result is a spacious, clearly structured store that enhances product presentation and elevates the overall customer experience.

Optimised Back-of-House Areas for Efficient Operations

In addition to the expanded sales area, strong emphasis was placed on improving functional support spaces. The new layout includes:

• a substantially larger storage area

• a dedicated changing room

• modern restroom facilities

• a spacious staff room with a new kitchenette

These improvements significantly enhance internal workflows and working conditions for employees.

Comprehensive Refurbishment with Modern Building Technology

The refurbishment covered a wide range of construction and technical services, including:

• drywall, painting and brickwork

• HVAC, ventilation and sanitary installations

• comprehensive fire protection measures

The project was completed with the installation of an automatic door with air curtain, a full electrical and data infrastructure including fibre optic connection, as well as emergency lighting, voice alarm systems and smoke detectors.

Sustainability and Energy Efficiency

Sustainability was an integral part of the concept. Water-saving sanitary installations and a MOD bus consumption monitoring system support efficient and resource-conscious store operations.

Precise Coordination for Optimal Use of Space

Special focus was placed on the coordination of the shopfitting works, including the mezzanine level and the freight elevator. This ensured optimal use of the new spatial layout and a smooth project execution.

A Result That Delivers

The outcome has been met with high satisfaction by both the client and the store team. The generous store layout and highly functional back-of-house areas noticeably improve daily operations and elevate the shopping experience.